The GroFin blog page showcases GroFin entrepreneur success and provides insights on how they have grown their businesses into successful SMEs.

Catalyzing Startup Potential: GroFin’s Strategic Partnership with Orange Corners to Elevate Iraqi Startups

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Since its establishment, GroFin has been mission-focused on serving entrepreneurs with risk capital and business support, helping them realize their full business potential and deliver quantifiable social and economic development impact.

Through the Orange Corners Innovation Fund (OCIF), GroFin Iraq envisages a startup window to boost the economic development of the private sector in the country.

Our experience in the MENA region suggests that the potential scale of job creation at the project level can be significant, though far from adequate.

Commencing a startup business based on the initial spark of an idea is far more complex than a straightforward progression. The entrepreneurial startup journey is anything but a seamless and linear path. GroFin though OCIF, is well positioned to provide business support and access to capital for entrepreneurs that are often considered too early staged and have a higher credit risk.

The OCIF program entails coaching, mentoring, and financial assistance that play a crucial role in advancing entrepreneurial abilities and strengthening the skills of entrepreneurs. It entails two support tracks.

In Track 1, the entrepreneurs would receive a prototype voucher and monthly allowance in addition to trainings in compliance, pitching, and financial management. Later, and as part of Track 2 support, 3-5 entrepreneurs are selected for bigger seed capital investments at the end of the cohort by means of a pitch competition.

GroFin though OCIF will deploy the necessary seed investment through an effective combination of grant and debt capital, in which entrepreneurs don’t relinquish their businesses’ ownership. However, to attain the funding, startup founders should craft a strong business proposal as well as a constructed plan throughout their mentoring and coaching program to empower investors and lenders to grasp the business’s viability over an extended timeframe.

Access to finance plays a vital role in funding the expansion of enterprises. Nevertheless, it is almost a universal challenge for startups as investors frequently hesitate to invest in emerging and startup businesses due to the substantial associated capital risks. GroFin believes that our collaboration with OC and though OCIF program can successfully tackle the financing issues many startup-entrepreneurs face while consistently providing them with the necessary trainings to cultivate their entrepreneurial mindset.

About GroFin
GroFin is a pioneering private development financial institution specializing in financing and supporting small and growing businesses (SGBs) across Africa and the Middle East. We combine medium term loan capital and specialised business support to grow SGBs in emerging markets. By successfully combining medium term loans and specialised business support delivered through our local offices, we have invested in over 700 SMEs and sustained over 88,150 jobs across a wide spectrum of business activities within the 15 countries in Africa and Middle East that we operate in. GroFin has its headquarters located in Mauritius.

Syrian refugee entrepreneur gets vital support to sustain manufacturing business

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When Basil Qassab fled from Syria to Jordan to ensure the safety of his family, he was left unemployed for nearly two years. It was 2011, and only the beginning of the crippling conflict that still drags on today. A decade later, nearly 670,000 registered Syrian refugees still reside in Jordan. Most still live under the poverty line, according to the UNCHR.

As Syrians were not yet granted work permits when Basil arrived in the country, he knew he had to become an entrepreneur if he were to survive. Ala’a Sabha, a Jordanian who was to become Basil’s business partner, first introduced him to the world of paper cup manufacturing. Ala’a and his brother were already running a successful printing business and recognised the opportunity to start manufacturing paper cups in Jordan.

“He had studied the market and I found the opportunity very promising. I decided to take on the challenge – especially since I didn’t have any other job opportunity at the time,” Basil says. 

The partners started producing paper cups with two machines in 2013. Today the business, Al Haramein, produces a wide range of paper cups for hot and cold beverages at a facility with 32 production machines. Last year, the Nomou Jordan Fund (NJF) provided Al Haramein with financing to expand even further. The business was growing rapidly, sales were increasing, and it started exporting to neighbouring Saudi Arabia. Then COVID-19 struck.  

Strict domestic lockdowns, the global economic slowdown, trade disruptions, and the suspension of international travel have placed severe pressure on Jordan’s economy and businesses like Al Haramein. According to the country’s Department of Statistics, GDP growth slowed to 1.3% in annual terms during the first quarter and then contracted by 3.6% in the second. The manufacturing sector also contracted by 5.3% in the second quarter.  

Lockdown measures forced Al Haramein to close its factory for two weeks and it could only operate at minimal production capacity for almost three months. Coupled with border closures which affected exports, these measures severely impacted Al Haramein’s sales. The business also struggled to collect outstanding payments from its clients.

“The pandemic affected us in many ways including reduced mobility of employees and production halts. Sales and exports declined, while expenses associated with shipping and maintenance increased,” Basil explains. 

The NJF granted Al Haramein a 3-month concession on its loan repayments to overcome the gap in its cashflow.

“This concession helped us balance our cash inflows and outflows more effectively in these difficult market conditions and to return to near-normal cash flow management in a shorter period,” Basil says.   

GroFin Jordan’s advice to Al Haramein, in combination with the payment concession, helped the partners to better manage their cashflow. The business could maintain sufficient inventory levels without falling behind on its commitments to others. GroFin advised Al Haramein to switch to online transactions wherever possible online and to improve its ESG practices and health and safety measures amidst the pandemic.  

Despite their challenges, it was important for the entrepreneurs to maintain their 75 employees. Ahmad Hamdan has been working as warehouse keeper at Al Haramein for two years. He supports seven people including his young children, mother, and sisters and says many people in his community have lost their jobs.

“I am very thankful that I was able to continue working and receive my salary especially as I have many commitments and I am the sole provider for my family.” 

Basil says the emotional support GroFin provided them was also invaluable.“I was overwhelmed with feelings of anxiety and stress. GroFin followed up with us regularly to make sure we are addressing all key issues. We felt we had a real partner and not just a financier. We felt that we were not alone in our fight against the tough economic conditions.”  

Kenya client Watervale Investments receives intensive COVID-19 support

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The COVID-19 pandemic has wreaked havoc on economies around the globe – and the small business sector is taking the biggest hit by far. As a result, small businesses have seen their income all but disappear, while also facing increased input costs. Many have been left struggling to cover operational costs, including salaries. Businesses had to innovate to survive.

GroFin’s response to the pandemic was to provide intensive business support to its clients, including Watervale Investments in Kenya which employs 215 people. Watervale Investments, trading as Moko Home and Living, manufactures mattresses and furniture. Watervale offerings include low-cost, zero-waste cushions made from by-products of European foam factories. These are distributed through Moko’s partner network of over 150 micro-enterprises operating across Kenya which in turn retail Moko products to serve the end customers.

GroFin’s investment in Watervale goes back to 2017 when the company needed funds to meet working capital needs to purchase raw materials required to expand its operations.

GroFin Kenya assisted the business by giving cash flow management and social media training, as well as training and implementation of COVID-19 infection control measures. Training in COVID-19 infection control measures and implementation of ESG policies have improved the company’s workplace safety for all employees. Watervale shifted all B2C sales and marketing activities to digital channels to make up for reduced retail showroom activity. Its digital sales grew from 50% pre-COVID to 70% of all sales during the COVID period.

COVID-19 has also affected the cost of raw materials which was on the high. Luckily, the company had diversified its supplier base before COVID, especially for imported raw materials, to ensure that Watervale is not dependent on a single country or supplier. This has been extremely beneficial for Watervale and it has been able to adjust its sourcing dynamically and minimise supply interruptions during the lockdown.

In an effort to reduce cost and improve performance, Watervale has innovated to use steam as a utility.

The rationale was that this would reduce the steam cost of our factory since we would only pay for steam used and that an expert service provider would have the responsibility for maintaining the boiler to avoid downtimes. – Eric Kouskalis, Director of Watervale Investments

By switching from diesel-powered boiler to biofuel, Watervale is making a huge step toward reducing its carbon footprint.

GroFin introduced Watervale to the Challenge Fund for Youth Employment that is seeking to co-invest in innovative private sector-led initiatives. Watervale’s application has been submitted and is being reviewed by the investors. With this new investment in perspective, the business wants to launch new products soon.

We have grown the business successfully over the past two years providing sofas and mattresses. We have developed concepts for dozens of new home furniture products, and we are working to secure the financing and build our internal capabilities to bring them to market at scale. – Eric Kouskalis

Helping Fountain Gate Academy to improve private education in Tanzania

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Founded in 2007, Fountain Gate Academy started its activities with a nursery and primary school in Dar-es-Salam. As the founder, Japhet Makao saw an opportunity he introduced a day-care service as well.

GroFin’s intervention helped the school to improve its finance department by implementing appropriate accounting software and assisted in hiring qualified staff for the department. The management information system (MIS) for the school has improved in terms of pupil academic data including results, progress, and financial reporting. MIS for the academic records is now available on a centralised school database using the reliable school software package.

Since several parents had moved to Dodoma, Japhet seized the opportunity to start a new branch there. GroFin helped the entrepreneur to formalise the land ownership of the Dodoma campus. The school also managed to get the Certificate of Right of Occupancy at the Dodoma Campus in the name of Fountain Gate Academy. As part of GroFin’s business support, we helped the school improve its architectural dining drawing to be ready for the construction of a high-quality dining hall. GroFin also recommended putting up an ICT laboratory so that students can learn ICT at a young age.

Since COVID-19 struck, all schools had to close their doors, leaving Fountain Gate without revenues from March 2020 to July 2020. Japhet explains that most parents are still in arrears on the payments for the period though they are trying to ensure payment for the new terms is paid. Fountain Gate continued salary payments to the staff during the school closure which had a significant impact on its operating cash flow. With guidance from GroFin, Fountain Gate managed to reduce unnecessary operating expenses, freeze salary staff increment, establish all health recommended infrastructure for COVID-19 precaution before reopening of schools.

“My dream for the future is to establish a special talent school and expand Fountain Gate footprint to other regions of Morogoro and Arusha,” – Japhet Makao, Founder of Fountain Gate Academy

Enabling innovation at Uganda manufacturing client Bestever Paper

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As a start-up, it is often challenging to start and grow a business. With a solid own contribution, Abuhbaker Luzinda – the Managing Director and founder of Bestever Paper Industries approached GroFin Uganda in 2014 for working capital needs to start production. The company manufactures quality eco-friendly polypropylene (PP) products.

The business was performing well and there was a need to expand, therefore Abuhbaker solicited GroFin’s help again in 2017 for another round of financing to purchase a third production line. This significantly improved the business’ capacity and enabled Bestever to innovate by adding the production of ropes using waste from bag production.

Initially, Bestever used to pack ropes in bags, and this was quite bulky. As a result, the ropes occupied a lot of storage space and made transportation expensive. Bestever became the first to introduce new packaging for ropes in Uganda where it packs the ropes in rolls. This made them significantly less bulky which freed up some storage space as well as reduced transportation costs for Bestever and its clients.

“Our ropes are stronger and preferred in the market. We initially used to buy sewing yarns, but we started making them for both our consumption and sale to our competitors. This too has increased our revenue streams and improved our profit margins,” – Abuhbaker Luzinda, Managing Director and founder of Bestever Paper Industries

By the time of GroFin’s second investment, Bestever has further diversified their product line from two to six products which include laminated bags, shopping bags, sewing yarns, among others. As part of GroFin’s support to the business, we recommended to Bestever to open regional distribution centres to increase local demand. Upon advice of  its GroFin Uganda Investment Manager, Bestever installed a management system to link production to the inventory and its financial accounts. This has, subsequently, increased the productivity and efficiency of the business. With no revenue in 2014 when GroFin first invested in the business, it had achieved a turnover of USD 6.8m in 2019.

However, with the impact of COVID-19, Bestever Paper has seen its turnover decline by USD 1m in 2020. The ban on public transport, as a measure to curb the spread of COVID-19, has made it difficult for manufacturing businesses like Bestever Paper to continue production. One of the conditions imposed by the government to manufacturing company owners was to accommodate all their staff at the factory premises since public and private transports were banned. Given the fact that Bestever Paper employs 363 permanent staff, it could not accommodate all the employees at the factory. Consequently, Abuhbaker decided to completely close its operations.

Abuhbaker explained that this has resulted in a decline in demand.

“We export about 30% of our production but due to closure of borders with neighbouring countries, especially Burundi which is the destination for over 80% of our exports, we saw a sharp decline in revenue for April and May. Local demand also significantly reduced.”

Despite these challenges, the future still looks bright for Bestever. “Our dream is to be the largest preferred producer of quality polypropylene products. Our target is to hit USD 10m turnover by 2022,” says a proud Abuhbaker.

Realising the dreams of a fashionista entrepreneur in Tanzania

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Binti Africa, a textile manufacturing business located in Dar es Salam, is specialised in corporate uniforms, African print attire, handbags, and other accessories. The business was incorporated in 2011 by fashionista entrepreneur, Johari Sadiq, and employs 15 people.

Johari approached GroFin in 2016 for working capital needs and to set a new factory with modern machinery.

“My dream is to become the leading supplier of uniforms to the private and government agencies. Also, to export the African attires to foreign markets and probably having my boutique stores in some of the fashion cities such as Johannesburg,” – Johari Sadiq, Owner of Binti Africa

GroFin’s business support to Binti Africa has been to ensure the business has a proper financial management system in place: Binti’s financial records, cash flow management and internal control have all improved by adopting the right accounting software. GroFin also assisted Binti to put in place a project management team for the construction of their workshop. The workshop is large enough now to accommodate the entire production process in an upmarket location. Besides, GroFin has ensured that Johari put in place a succession plan.

Finally, one of GroFin’s major interventions has been to assist Johari in getting a reliable supplier for a state-of-the-art machine and reliable fabric suppliers at a better price from India and Bangladesh. The new procured machine allows for quick finishing and better quality of uniforms and Binti can display a wider variety of collections. Johari has now started online sales for her African attires and is exploring new market segments (school uniforms) as per advice from her GroFin Tanzania Investment Manager to diversify the market and reduce concentration risks on the corporate uniform line.

All in all, Binti’s liquidity and cash flow have drastically improved, and the income base has widened because Johari is no longer dependant solely on tenders for corporate wear. She has machines that have fewer breakdowns and produce higher quality outputs, with fewer rejects, and more options.

Nevertheless, when COVID-19 struck, Binti Africa was severely affected just like any other small business in Tanzania. The impact of the pandemic on the business has caused severe liquidity problem and delay in the delivery of raw materials. Soon enough, Binti Africa could not meet its obligations towards its clients, causing the business to close the production department and provide compulsory leave to its employees.

To curb the impact of COVID-19 on the business, Binti started shifts to observe social distancing. Johari had to keep regular contact with her corporate clients as well as suppliers and add up freight cost to speed up the delivery of raw materials.

GroFin Rwanda supports SME clients to mitigate COVID-19 impact

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GroFin Rwanda, a specialist impact-driven SME financier, is providing extensive support to its SME clients in different countries to help them mitigate the effects of COVID-19 on their businesses.

GroFin clients in Rwanda, Ivory Coast, Senegal, and Ghana are also benefitting from €5,2 million in funding from the Investing for Employment (IFE) facility. GroFin is partnering with IFE, which is a subsidiary of the German Development Bank (KfW) and forms an integral part of the German Government’s Special Initiative on Training and Employment (“Invest for Jobs”).

Under the Invest for Jobs brand, the German Federal Ministry for Economic Cooperation and Development (BMZ) offers a package of measures to support investment activities that have a high impact on employment in Africa, of which IFE is one key pillar

GroFin is a multinational, private developmental finance institution committed to the successful development of SMEs to create sustainable wealth, employment, and economic growth. It provides funding to the underserved market of small and growing businesses that often struggle to access funding from traditional financiers.

Rwandan entrepreneurs have received 40% of the total €5,2 million in funding and these local beneficiaries have commended GroFin for its support in aiding their recovery, enabling them to sustain their operations, and to protect employment.

Wilson Gafurama, managing director of GroFin client RGL Security, explained that some of its business activities were halted due to COVID-19, while some of its clients failed to pay their debts to the company. He thanked GroFin for interventions that helped the company to return to normalcy. RGL has over 3000 employees.

“Some clients halted their operations due to the COVID-19 pandemic. We used to work with 400 institutions, including gaming companies. Some suspended their activities without clearing payments,” he said.

GroFin assisted RGL by conducting an assessment to gauge the impact of COVID-19 on the business and enabled it to access IFE grant funding to pay its employees for two months.

“It is in this context that GroFin came to us and analysed our business. In November, they provided two-month salaries for our employees,” Gafurama noted.

Dr Ubarijoro Sowaf, managing director of Ubuzima Polyclinic, says his business has enjoyed a good partnership with GroFin for the past eight years and benefitted from deepened support during the COVID-19 pandemic.

Wenceslas Habamungu, managing director and owner of Ecoplastic, a recycling business producing plastic bags in Mageragere in Nyarugenge district, says GroFin has helped the company in the areas of business advisory and training.

“Working with GroFin has tangible and mutual benefits. Unlike some banks, GroFin never abandons its clients and continues equipping you with soft skills and tangible support until your business is successful and sustainable,” he said.

Christian Bugabo, the Investment Executive who heads up GroFin Rwanda, says the funding provided through GroFin’s partnership with KfW is aligned with national efforts to support economic recovery amidst the COVID-19 pandemic.

Bugabo says GroFin will continue to walk with beneficiaries on their journey to regain growth. “We are optimistic that their operations will progress further. GroFin will sustain closer collaboration with beneficiary companies and provide all the necessary support for their businesses to thrive,” he reiterated.

Headquartered in Mauritius, GroFin offers financing and support to SMEs in 14 countries in Africa and the Middle East. It is supported by 34 international finance institutions, development organisations, and private funders who have committed nearly $535 million in capital.

GroFin has been operating in Rwanda for 13 years – since 2007. To date, it has invested $24 million to support 56 entrepreneurs in the country. This paved the way for the creation of 4033 jobs, of 32% of which are held by women and 75% of which are held by unskilled or semi-skilled workers.

GroFin provides loans ranging between $100,000 (over Rwf 98 million) and $1,5 million (over Rwf 1,4 billion) to help them increase profitability, create jobs, and contribute to national economic development.

This article was originally published by Igihe.

In the bag: Recycling keeps EcoPlastic going despite COVID-19

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I had an idea to look for what I can do for myself with all the plastic bags scattered everywhere in the country.

Habamungu Wenceslas, Entrepreneur behind EcoPlastics

EcoPlastic, a recycling business in Rwanda, collects 88 tons of plastic waste every year and turns it into new plastic bags, tubing, and sheeting. Habamungu Wenceslas, the entrepreneur behind EcoPlastics, recognised the business opportunity when Rwanda passed a law banning the use and importation of plastic bags. “I had an idea to look for what I can do for myself with all the plastic bags scattered everywhere in the country,” he says.

Habamungu approached GroFin for financing in 2017 to purchase new equipment to expand EcoPlastic’s production capacity. By the end of 2019, he had managed to grow the business’s sales by over 400% compared to its early years of trading in 2010 and 2011. But when COVID-19 struck earlier in 2020, EcoPlastic was forced to close completely for two weeks and the impact of the pandemic on its customers suddenly saw the business’s sales plummet.

Our main customers were also forced to close. Some – like hotels, restaurants, and the airport – were still closed in November last year.

Habamungu says COVID-19 has also made it more difficult and costly to import raw materials.

Trucks have to stay on the border for several days due to compliance checks and this has increased transport costs by 10%. Luckily, part of my business does not require imported raw materials so production could continue – although at a lower level.

As part of our efforts to support our SME clients, GroFin developed a specially designed Resilience Tool Kit to guide them in protecting their revenue and reducing their expenses. We assisted Habamungu in conducting a rigorous cashflow stress test to gauge the expected impact of the pandemic on four aspects of his business: demand, supply chain, staff, and finances. We also provided him with a COVID-19 ESG Framework to better protect his staff and customers from infection.

Our advice has helped EcoPlastic’s employees avoid COVID-19 infection so far. The business was able to cut cost and maintain all its staff. Today, the business succession plan is well established. Habamungu’s wife has 40% shares and is familiar with the company’s activities.

Richard Tambineza, GroFin Rwanda Investment Manager

Following a grant from the Investing for Employment (IFE) facility that the business has benefited from, EcoPlastic was able to constitute enough cash flow to introduce innovation in its production lines. The company has now installed its own printing line (a service previously imported from Kenya) to provide branded packaging materials at affordable prices and within a short period. EcoPlastic also installed a studio to manufacture the plates that will be used in this new printing line.

As a result, EcoPlastic has retained its existing clients and gained new ones, especially public institutions involved in the agriculture and healthcare sectors. This has increased the monthly average sales by 88% in Q1 2021.

Habamungu says GroFin has not only provided him with moral support during this difficult time but also helped his business to remain profitable. For example, GroFin advised him to shift some production teams to work at night when electricity costs are lower and to focus on acquiring more local plastic waste as raw material rather than relying on imports.

Instead of losing confidence, we continued to focus on marketing strategies and how we can expand our collection areas. It made me realise that even if we are in difficult times, we will resume and grow the company.

EcoPlastic directly employs 52 people and supports another 35 who collects plastic waste for recycling. Despite the setbacks caused by COVID-19, Habamungu chose to retain all his employees and continued to pay their full salaries.

Nzeyimana Fidele has been working as an accountant at EcoPlastic for more than two years. He supports his spouse, two young children and a domestic worker. Nzeyimana says the pandemic has already cost some members of his extended family their jobs.

We are forced to make some contribution to support them as our family and this comes as food prices are increasing due to supplies issues caused by COVID-19.

Nzeyimana Fidele, Accountant for EcoPlastic

He says he feels very lucky to have been able to keep his job at EcoPlastic despite the crisis.

It made me happy. I cannot explain the joy that I feel. There is hope.

GroFin helps Saboba survive COVID-19 lockdown in Jordan

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When the first cases of COVID-19 were detected there in mid-March-2020, Jordan’s government quickly responded by imposing one of the strictest lockdowns in the world. Jordanians were completely confined to their homes for several days and later only allowed to venture out to purchase food and essential items.

Although restrictions were later gradually eased, the impact on Jordan’s economy was severe and small businesses bore the brunt of it. Al-Mutamayeza for Frozen Food Trading, which trades under the name Saboba, is a Jordanian wholesaler distributing high-quality frozen and processed meat and poultry products. The Nomou Jordan Fund has provided Saboba with three rounds of funding from 2014 to 2017. ​

Saboba had to cease production during the period of strict lockdown and could only resume its operations at the end of May. Although its food products could still be sold, the restrictions and their impact on the economy caused a drop of more than 60% in Saboba’s sales and a delay in payments from many of its customers. The lockdown also took effect right at the time Saboba planned to install a new production line and its newly imported equipment was left stuck in customs. ​

​While nearly all activity in the country had ground to a halt, GroFin Jordan reached out to key decision-makers to arrange the release of equipment that were shipped to Saboba’s supplier (partially owned by Saboba’s shareholders) in order to avoid severe delays in setting up the new production line. And further to its business support offering, GroFin Jordan also introduced the client to logistics service providers to help move and install the machinery and assisted the business in obtaining the necessary permits to resume production.

“We managed to get our new machinery, could meet demand, and maintain the brand’s reputation. The company was under the threat of closure. The support offered by GroFin Jordan meant we survived and are back in business”

Raed Mustafa Saboba, owner of the business

Saboba employs 15 people. Salah Ali Hasan Qatam has been working in Saboba’s warehouse since 2008. He supports his wife and five children, aged 13 to 24.

“I am very proud to have this job as it enables me to define my future and that of my family. Working here allows me to save some money for my children. I also hope that I will be able to buy a house instead of paying rent.”

Salah Ali Hasan Qatam, Saboba employee

GroFin helps GIA Bridals respond to COVID-19 crisis with new clothing line

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COVID-19 has forced couples around the world to postpone or change their wedding plans. The virus has not only left many couples in tears – wedding vendors are just as heartbroken.

In Nigeria, the popularity of large and lavish weddings has created a million-dollar industry serviced by many small businesses. With Nigerians forced to put their wedding plans on hold due to COVID-19, many of these businesses – and the jobs they create – are now in jeopardy.

GIA Bridals, a GroFin client located in Port Harcourt, makes and rents bespoke wedding gowns to brides. The Aspire Small Business Fund (ASBF) invested in GIA Bridals in 2014 and 2017, providing the business with working capital and enabling the entrepreneur to lease and equip a larger space. Since ASBF’s investment, the business posted consistent increases in its sales and revenue.

But this year, GIA was forced to remain closed for three months during the COVID-19 lockdown in Nigeria and the business did not make any sales. Although GIA resumed operations in July, business is still slow. GIA’s owner, Ngozi Brisibe, says it would be devasting to her and her staff if her business was forced to close for good.

“We all depend on the business as our only source of livelihood.”

Ngozi Brisibe, Owner – GIA Bridals

GIA Bridals employs 11 people – 10 of whom are women. Chioma Patrick does the beadwork on GIA’s wedding gowns and has been working there for five years, supporting her mother. “This job has made it possible for me to earn my own money and I am not depending on or begging anyone to provide my basic needs. It makes me feel great and gives me confidence,” she says.

GroFin shared a customised Business Resilience Tool Kit – rolled out across the group to help clients respond to the pandemic – to help Ngozi analyse the impact on her business and especially its cashflow. “GroFin’s staff was consistently calling to find out how we were doing and providing advice on what can be done,” she says.

Ngozi’s biggest concern was whether she will be able to sustain the business until economic activity is fully restored.

“We suggested that she pivots her business away from only focusing on wedding dresses by using existing equipment for other products”

Charles Chikezie, GroFin Senior Industry Expert

Ngozi has responded by launching MyLadyUrban, a new line of women’s clothing. She says the new brand seeks to represent women as “both feminine and powerful” and will allow GIA to clothe its clients before, during, and after their weddings. “Although things seemed bad now, there’s hope for us with this new line of business,” Ngozi concludes.

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