Newstar (Nigeria)
| | From humble beginnings in 1982, entrepreneur Ahmed Jimoh steadily grew his business in line with market needs. Over the years he shifted from providing black and white to full colour photography, and finally to sophisticated digital equipment. However, a lack of modern equipment was restricting the business’s growth and put severe pressures on his cash flow. |
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 | GroFin recognised Ahmed’s experience and capability as an entrepreneur and offered him the finance to purchase state-of-the art photographic development equipment to position Newstar above its competitors. |
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 | We provided Ahmed with support to grow his business further, working on ways to bring in more income and attract more customers. This included assisting him in increasing the marketing efforts on his most popular products and pricing them correctly, as well as looking at untapped potential market segments in order to drive future sales. |
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 | With GroFin’s support, Ahmed has been able to grow his client base, increase his cash flow and position Newstar for tremendous growth. |
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