Lima feeds (Kenya)
| | Charles Gituka started his business in 1994 using money from his savings to buy animal and poultry feeds from manufacturers and sell them to local farmers. Slowly the business grew and he opened up a store where he sold his products to farmers and shopkeepers. He noticed the market opportunity and cost savings in supplying his own animal feeds and began to investigate opportunities to expand. However, due to a lack of collateral, approaching
traditional financial institutions was not an option. |
| | |
 | Following GroFin’s detailed review of the business model, its potential for growth and how well Charles understood the animal feeds market, we provided him with the finance to buy a truck and two mortars. This allowed the company to increase the amount it could produce - leading to increased sales. |
| | |
 | GroFin provided Charles with dedicated support in growing his business, giving him valuable advice on record-keeping and accounting. With our direction, he also adjusted some of his business practices to make them more effective. He now imports sunflower and cotton seed cakes, as well as the wheat and maize required to make animal feeds in bulk thereby saving on production costs and increasing profitability. |
| | |
 | With the purchase of new equipment and vehicles, Charles could automate his processes and no longer needed to mix the feeds by hand. He now produces more within a shorter space of time - producing an average of 350 bags of feed a day as opposed to the previous 180 bags. GroFin’s support has had a significant impact on the business – properly managed record-keeping and accounts allow him to keep track of stock and plan for future demand. Charles is now equipped to efficiently manufacture and brand a wide range of animal feeds under his own name, and has recently qualified for additional finance from GroFin which will equip him to expand even further. |
Become part of the GroFin success story.