a winning formula

What drives us?

What drives us?

We are committed to assisting entrepreneurs and their businesses to succeed. We commit our skills, support and knowledge in service of our clients’ business needs and deliver a consistent and professional service. Success drives us.

Our vision
GroFin is creating a future where local entrepreneurs create sustainable businesses that drive economic prosperity. In this world GroFin is the leading financier to entrepreneurs of successful small to medium enterprises (SMEs); a reputable company that everyone wants to work for, do business with and refer clients to due to its best-in-sector performance.  

Our mission
To create sustainable wealth, employment and economic growth through the development of successful SMEs, while generating attractive returns for all stakeholders. We serve entrepreneurs in the SME sector with finance, guidance and valuable support, helping them to realise their full business potential and achieve long-term success.

Our hands-on approach of assessing viability, putting forward risk management plans and our focus on generating positive cash flow allows us to deliver a service beyond that offered by traditional financiers. Our ability to finance and guide entrepreneurs successfully is what drives our profitable investment portfolios.

Our values
We share a set of core values that provide the foundation for the way in which we operate. Our core values reflect what is truly important to us and are reflected in all our actions.  
  • We are always ready to help.
  • We are the friendly professionals.
  • We always go the extra mile.
  • We love what we do.
  • We always have GroFin’s best interest at heart.
  • We always do the right thing.
Our principles
Our business principles guide all our business decisions and ensure that we stay focused on creating long-term value for our clients and stakeholders.

Economic 
A strong profitable foundation is essential for stakeholders to realise positive cash flow.

Business integrity
Open and honest relationships reflecting integrity and fairness are central to all our business relationships. Complete transparency and confidentiality is guaranteed.

Partnership 
Our mutually beneficial business partnerships are based on trust and integrity.

Environment
We insist on compliance with relevant local and international standards and strive to minimise any negative environmental impact.  
Social
Our objective is to maximise opportunities and benefits for local communities, while upholding and promoting health, safety and human rights.
Governance
We comply with all applicable local laws and regulations, taking responsibility for our actions without requiring government regulation or direction.

Prohibited activities
We do not invest in any businesses which do not comply with the necessary environmental, legal and social requirements.
 
 
 

Client success story

Citizen Medical (Nigeria)
   

Citizen Medical, a family-managed hospital, has established a solid reputation in Nigeria as experts in obstetrics and gynaecology. After 17 years of operation, they had reached a point where they needed the finance to open another branch of their hospital, and the support to ensure their management structures could cope with the additional premises.

   

GroFin recognised the potential for this already successful business to generate positive cash flow with a new outlet. We provided them with the finance for the new property, as well as for furniture and fittings required to make it a world-class facility.

   

Our local experts gave the entrepreneur valuable advice on adjusting their organisational structure and corporate governance to suit its larger scale. Complying with Environmental and Social Governance (ESG) is critical in running a hospital, and so we also gave them valuable advice and support in ensuring that they were adhering to all necessary regulations and adopting best practices in running such a facility.

   

By complying with the ESG principles of running a hospital – for example ensuring the appropriate disposal of medical waste and payment of statutory levies – along with Citizen Medical we were able to mitigate any risks of sanctions resulting from non-compliance. This has saved the business significant costs and ensured that they continue to do business.



Become part of the GroFin success story.